A print strategy that’s winning

We were thrilled to win Consumer Media Brand of the Year at the Periodical Publications Association awards a couple of weeks ago. The gong is recognition of the diverse number of ways in which WIRED UK  touches consumers lives. Below, a few thoughts on how magazines can transition to new models – both in terms of content and commercially – in an interview I did with What’s Next magazine, which is currently on sale.
Whats Next Summer 2013 1

Whats Next Summer 2013 2

Whats Next Summer 2013 3Whats Next Summer 2013 4