Troy Carter: Mogul 2.0

I had the pleasure of interviewing Troy Carter, Lady Gaga’s manager at WIRED 2012. With twenty years spent in the industry – he started out in the early nineties working with DJ Jazzy Jeff and Will Smith – Carter has seen several waves of disruption. Here, he discusses how he turned Gaga into the person with the biggest social media footprint in the world, how data can be used in the entertainment industry, and his platform, the Backplane, which allows his artists a direct relationship with their audience.